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Messaging & Website Compliance Requirements
Messaging & Website Compliance Requirements
Annie Konarska avatar
Written by Annie Konarska
Updated over a week ago

The call to action (opt-in/out compliance requirements) needs to be compliant and include the following components:

  • Organization or individual being represented in the initial message

  • Service delivery frequency or recurring messages disclosure

  • Customer care information (typically "Text HELP for help" or Help at XXX-XXX-XXXX) - not required for single message programs (i.e 2FA)

  • Opt-out instructions (typically "Text Remove to cancel")

  • Link to Privacy Policy describing how end-user opt-in information will be used

  • Link to Terms and Conditions describing terms of service

  • Incorporate a checkbox option that end-users must select in order to receive SMS messaging. The checkbox can not be pre-selected. The checkbox provides the end-user the ability to agree, or not agree to receive SMS messaging.

Example of Opt-In Verbiage for your Website:

By clicking submit, you are providing express consent to be contacted by SMS, possibly using automated technology to the number you provided. If at any time you wish to opt-out of communication, please reply "STOP" to cancel. Text "HELP" for help. Message frequency may vary. Message/data rates may apply. Submission of this form does not authorize the purchase of goods, services, or products. See the privacy policy/Terms and Conditions on the webpage.

To check out more information, please visit Twilio’s Support Article on SMS & Compliance:

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