General Best Practices:
Try to avoid having long text messages. (320 characters or less)
Don’t ask private data collection questions in the initial message.
Leverage variation in your initial SMS verbiage to optimize deliverability
Don’t make spelling mistakes
Don’t overuse the “!” exclamation mark!
Do not use ALL CAPS unless it's an abbreviation
Avoid using Emojis
Avoid using sales-y language like "for a limited time only"
All of these tactics are considered gimmicky, spammy, or phishy, and ultimately decrease your authority, engagement rate, and reputation as a brand. Remember, we are designing a conversation, not a commercial.
Words To Avoid
Context is what matters most. SPAM filters have become more sophisticated, and can now analyze the context in which you use these words.
Please keep in mind that some of the following words are considered spammy only when used in a particular context:
Financial gain spam words | Financial Freedom | Freebies spam words | Sense of urgency & exclusivity | No obligation, tricks, or hidden fees | Miracle workers |
Best price | Additional income | Free access | Take action | No catch | Removes wrinkles |
Save up to | Be your own boss | Free consultation | This won’t last | No cost | Reverse aging |
Billions | Consolidate debt | Free gift | Urgent | No credit check | You will not believe your eyes |
Cash | double your cash | Free hosting | What are you waiting for? | No fees | Bargain |
Big buck | Refinance home | Free info | While supplies last | No gimmick | Guaranteed |
Cheap | Double your income | Free investment | Once in a lifetime | No hidden fees | Miracle |
Cash bonus | Earn extra cash | Free membership | One time | No interest | Risk-free |
Discount | Earn money | Free money | Act now | No investment | Instant |
Cents on the dollar | Extra cash | Free preview | Apply now | No obligation | Cures |
Deal | Extra income | Free quote | Call now | No purchase necessary | Certified |
Lowest price | Eliminate bad credit | Free trial | Get it now | No questions asked | Fantastic |
$$$ | Expect to earn | Free $$$ | Do it today | No strings attached | $$$ |
Pure profit | Fast cash / fast return |
| Get started now | Not junk | Cure baldness |
Money back | Financial freedom |
| Limited time | This isn’t junk | #1 |
Save big money | Full refund |
| Order now | Not spam | 100% more |
Clearance | Get out of debt |
| Don’t delete | This isn’t spam | 100% free |
Offer | Get paid |
| New customers only | See for yourself | 100% satisfied |
Refinance | Make money |
| 4U | We hate spam | Incredible deal |
Lower your mortgage rate | Million dollars |
| You have been selected | Cancel any time | Promise |
Prize | Pennies a day |
| Get in touch now | No BS | Satisfaction guaranteed |
Pure profit |
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| Exclusive deal |
Money back |
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| Winning |
Save big money |
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| You are a winner |
Clearance |
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| Lifetime |
Offer |
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| Lose weight |
Refinance |
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| Weight loss |
Lower your mortgage rate |
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| Valium |
Prize |
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| Viagra |
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| Vicodin |
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| Human growth hormone |
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| Xanax |
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| Reinvent yourself |
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| Unlimited |
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| Join millions |
Please keep in mind that some of the following words are considered spammy only when used in a particular context:
General email & SMS spam words | General email & SMS spam words | Other words associated with Twilio 30007 error code |
Top | Ad | Apologize |
Increase sales | As seen on | Apology |
Increase traffic | Beneficiary | Blue |
Sample | Billing | Bother |
Avoid bankruptcy | Cards accepted | Cash |
Become a member | Credit card offers | Consider |
Click below | Claims | Corona |
Click here | Debt | COVID |
Information you requested | Compare rates | Covid19 |
Important information regarding | In accordance with laws | Covid-19 |
Auto email remover | Loans | Did I reach the right person |
Please read | Luxury | Do I have the right person |
Bulk email | Marketing Solution | Do you happen to know |
Direct email | Online marketing | Do you know anyone |
Check or money order | Mortgage rates | Disturb |
Congratulations | Name brand | Excuse me |
Confidentiality | Message contains | Interested |
Dear friend | Opt-in | Investor |
Buy direct | Pre-approved | Local Investor |
Direct marketing | Quote | Out of the blue |
Internet marketing | Removal | Property records |
Multi-level marketing | Reserves the right | Purchase |
Meet singles | Score | Random |
Mass email / SMS | Search engine | Selling property |
Obligation | Sent in compliance | Shot in the dark |
Passwords | Subject to… | Sorry |
Requires initial investment | Terms and conditions | Spam |
Social security number | Trial | Virus |
Undisclosed | Warranty |
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Unsecured credit | Web traffic |
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Unsolicited | Work from home |
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Unsecured debt | XXX |
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Accept credit cards |
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All new |
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